Bouillon Cubes Market Overview
Bouillon cubes market is projected to reach approximately USD 6.874 billion by 2032 and grow at a significant CAGR of 4.82% during the forecast period 2023-2032
The long shelf life of the product is expected to drive global market growth. The rising working population has induced the need for instant food or on-the-go foods which can be prepared quickly using stock cubes. High demand for instant noodles, instant pasta, and soups is expected to drive the bouillon cubes market demand till 2032.
The Asia-Pacific bouillon cubes market is experiencing robust growth, driven by factors such as the increasing popularity of convenience foods, the rising disposable incomes of consumers, and the growing influence of western cuisines. Bouillon cubes are a convenient and versatile cooking ingredient, widely used in soups, stews, and sauces to add flavor and depth to dishes.
Bouillon cubes are savory liquids available in cube format. These cubes are also known as broth cubes and stock cubes. They are being made in vegan and vegetarian formats. They are used as a flavoring agent in various dishes and contain hydrogenated fat, salt, seasoning, dehydrating vegetables or meat. The global bouillon cubes market contains drivers, factors, and drawbacks to be faced by players during the period between 2023 and 2032 (forecast period).
Rise of veganism has created the need for flavoring agents for the population preferring to not consume non-vegetarian food. The large growing vegan population can provide tremendous opportunities to the global bouillon cubes market. The rich nutritious content of stock cubes and their ingredient content of vitamins, minerals, and proteins coupled with the consumer demand for healthy foods can bode well for stock cube manufacturers.
Inclination of consumers to defer from the use of refrigerators for storage and new lifestyle changes of customers can spur the global bouillon cubes market growth.
Competitive Outlook
Nestlé S.A., Ariake Group, Bell Food Group, Bou Brands LLC, International Dehydrated Foods, Inc., Hormel Foods, Premier Foods plc, Unilever, Kraft Heinz Company, and Jiande Jianxing Condiment Co Ltd are prominent bouillon cubes key market players.
Segmentation
The global bouillon cubes market is segmented by type and distribution channel.
By type, it is segmented into vegetable, beef, chicken, fish, and others. Beef cubes is predicted to dominate the market demand followed by chicken cubes. The vegetable cubes segment is predicted to capture a significant share of the global bouillon cubes market due to the growing popularity of veganism. In addition, preference for vegetarian food among the urban crowd in North America can drive the demand for vegetable cubes.
By distribution channel, it is segmented into store-based and non-store-based. The store-based segment is further segmented into convenience stores, supermarkets & hypermarkets, and others. The store-based segment can capture a significant share of the global bouillon cubes market due to a majority of customers preferring to shop for their daily needs at convenience stores. Wide availability of products as well as a wide range of choices can drive the segment demand in the global market. On the other hand, the non-store-based segment can command a heavy market share as well due to ecommerce stores offering lucrative offers on foods.
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