Products for men's grooming comprise a wide variety of personal hygiene items intended to maintain and improve a man's overall appearance and well-being. These items cover a number of grooming needs, including as skincare, facial hair maintenance, and hair care. A common combination of men's grooming products is moisturizers, anti-aging creams, and cleansers designed with men's skin care needs in mind. Products for hair care include shampoos, conditioners, and styling aids designed for different kinds and styles of hair.
According to SPER market research, ‘Men’s Grooming Products Market - By Product, By Distribution Channel, By Type - Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Global Men’s Grooming Products Market is predicted to reach USD 94.52 billion by 2033 with a CAGR of 5.69%.
Because the top businesses are consistently releasing improved razors, shaving creams, and gels that provide men an upscale choice for personal grooming, the industry is expanding. Men's willingness to purchase upgraded shave care products at barbershops is another factor contributing to the product's rising demand.
Furthermore, perceptions of traditional masculinity have changed due to the rise of the metrosexual male and the increasing influence of influencers and celebrities. As a result, men are now spending more money on grooming goods. Additionally, there is a rising global demand for male toiletries as more men's salons operate.
The global skincare market is expanding at a slower rate due to the rising frequency of face skin swelling and darkening brought on by the use of chemical-based therapies. Furthermore, the risk of skin irritation and injury from using blades, traditional close shavers, and chemical-based aftershave lotions is impeding the product's ability to meet general demand.
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The global COVID-19 epidemic has had a major impact on the men's grooming products sector. The pandemic altered consumer behavior, priorities, and economic conditions, all of which had an impact on the grooming sector. The market for several grooming products, like shaving creams and razors, declined as people reduced their grooming regimens during lockdowns and social isolation. The market for formal grooming products has been impacted by the rise in people working from home and the resulting shift in lifestyle toward something more informal. Conversely, sales of skincare and haircare products have surged as people's interest in at-home grooming and self-care grows.
Geographically, Asia Pacific held the greatest revenue share of nearly 38.6% in 2022, indicating its dominance of the market. One of the main drivers of this expansion in the area is a rise in consumer awareness of personal hygiene. Additionally, some of the market key players are Edgewell Personal Care Company, Grooming Lounge, Helios Lifestyle Private Limited, L'Oreal SA, MALIN+GOETZ, Maxingvest AG (Beiersdorf AG), Procter & Gamble Co.
Mens Personal Care Market Key Segments Covered
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2033. This report contains statistics on product type segment growth estimates and forecasts.
By Product: Based on the Product, Global Men’s Grooming Products Market is segmented as; Skincare, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics.
By Distribution Channel: Based on the Distribution Channel, Global Men’s Grooming Products Market is segmented as; Supermarkets & Hypermarkets, Online, Others.
By Type: Based on the Type, Global Men’s Grooming Products Market is segmented as; Mass, Premium.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
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Mens Personal Care Market Outlook
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