Originally Published on: QuantzigBeverage Marketing Strategy Helps Soft Drink Beverage Industry Client Increase Customer Visibility
Empowering Growth in the Worldwide Soft Drink Beverage Sector
Navigating Soft Drink Trends: In the expansive global soft drink beverage industry, spanning sparkling drinks, bottled water, and juices, companies wrestle with challenges driven by health-conscious consumer trends and sluggish product innovation cycles. The industry strives to fulfill the demand for healthier alternatives while swiftly adapting to emerging consumer preferences.
Client Spotlight: Our client, a prominent US-based soft drink beverage manufacturer, envisioned expansion into Europe, a substantial increase in global market share, and elevated strategic planning. Objectives included amplifying profits and aligning marketing spending with evolving market dynamics.
Challenges in Marketing Mix Optimization: The client grappled with the intricate task of aligning with strategic business planning, boosting profitability, and optimizing marketing spending. Complexity heightened with the need to measure the impact of advertising on overall sales revenue, necessitating the implementation of a robust marketing mix optimization strategy.
Quantzig’s Marketing Mix Analytics Solution and Impact: Quantzig's marketing mix optimization solution triggered an innovative shift for the soft drink beverage client. Precise tracking of media spend and sales resulted in improved overall business performance. The effective allocation of the marketing budget across diverse media platforms significantly heightened customer visibility, increased brand appeal, and delivered an enhanced return on investment (ROI).
Positive Business Outcomes:
- 11% Increase in Marketing Return on Investment (MROI)
- 16% Reduction in Marketing Spending
- 11% Increase in Customer Engagement
