Increase in Usage of Hibiscus Extracts for Aromatherapy Fueling Demand for Hibiscus Extract Market

Increasingly holistic therapies that employ natural plant extracts to enhance health and wellness is becoming more popular among today's customers. Various plants and flowers such as hibiscus with potential therapeutic value have been utilized to treat a variety of maladies and infectious diseases since ages.

Consumer awareness about the potential negative effects of employing synthetic-based agents has prompted researchers to seek for and investigate natural plant-based antimicrobial preservatives that are toxicologically safe, particularly for use in medicines and food.

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The aromatherapy conducted via hibiscus extracts imparts benefits such as improved sleep quality, reduction of stress, agitation, pain management control, and anxiety, treatment of headaches and migraines, soothe sour joints, ease discomforts of labor, improve digestion, fight bacteria, virus, or fungus, and boost immunity.

According to the WHO, in low- and middle-income countries, an estimated 76% - 85% of people are suffering from mental disorders and lack access to treatment. This shows a great opportunity for the growth of aromatherapy among the population.

Rise in Utilization of Hibiscus Extracts in Cosmetics Industry for Personal Care Products and Perfumery

Currently, natural ingredients are in high demand as a result of consumer demand for natural cosmetics. Due to its positive features, such as anti-wrinkle agents, lightening/whitening agents, healing agents, etc., the natural ingredient segment is growing. The current trend in the natural cosmetics industry is healthy living, which promotes demand for components derived from flower extracts.

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Some manufacturers are increasingly focusing on the performance indication of natural components rather than the ingredient's origin. Manufacturers are more focused on the usage and benefits which directly or indirectly accelerates the floral extract market. As several categories of cosmetics and personal care continue to explode with more natural and clean products, the demand for floral extracts would also rise accordingly.

Moreover, manufacturers are focusing on strengthening their collaboration with cosmetic producers due to increase in the direct sourcing of hibiscus extracts in order to avoid the intermediates in the supply chain.

Thus, the increasing utilization of hibiscus extracts for personal care products will drive the market growth for hibiscus extracts in the global market.

Hibiscus Extracts as Potential Antimicrobial Agents to Provide Market Growth Opportunities

Antibiotic-resistant microorganisms are becoming more common, prompting researchers all around the world to look for new antimicrobial agents. These antimicrobial agents are sourced from hibiscus plant that are more effective against the resistant microbial pathogens.

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Rare also seeking for natural plant and flower-based antimicrobial agents that are toxicologically safe, particularly for use in food applications. Some of the advantages of using flower-based antimicrobial agents includes improvising food preservation technology, strengthening immune system in humans, etc.

Antimicrobials generated from plant sources such as hibiscus are typically seen as natural and harmless when contrasted to industrial chemicals, given the extent of the quest for novel antimicrobial agents. Plant-based medicine has recently gained popularity as a result of growing public concern about the artificial antimicrobial preservatives and use of synthetic chemical preparations, particularly in current food safety measures.

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