A2 Milk Market Synopsis:
The global A2 milk market is predicted to scale a valuation of USD 13,970.0 Mn by 2030 reflecting a CAGR of 14.6% over the projection period 2022 to 2030.
A2 milk is fetched from cows, and it contains A2 beta-casein protein. Increasing awareness about the benefits of the protein content is likely to increase the demand for milk in the foreseeable future.
The Germany A2 milk market is witnessing steady growth, driven by factors such as the increasing consumer awareness of the health benefits of A2 milk, the rising prevalence of lactose intolerance and milk protein allergies, and the growing demand for natural and alternative dairy products. A2 milk is a type of cow's milk that contains only the A2 beta-casein protein, which some studies suggest is easier to digest than the A1 beta-casein protein found in regular cow's milk.
A2 milk lacks A1 beta-casein protein, which causes stomachache and gastrointestinal problems. This, in turn, is anticipated to catalyze the revenue generation of A2 milk market over the next couple of years. Also, the focus of dairy farms on increasing production of A2 milk is expected to unleash developmental opportunities to the market in the forthcoming years.
Key Players:
Nestlé S.A. (Switzerland), Olitia Foods Pvt. Ltd (India), Provilac Dairy Farms Pvt. Ltd (India), The a2 Milk Company Limited (New Zealand), Freedom Foods Group Limited (Australia), Gujarat Cooperative Milk Marketing Federation Ltd (India), Vinamilk (Vietnam), Ripley Farms LLC (US), Taw River Dairy (UK), and Urban Farms Milk (India) are some of the A2 milk key market players.
Market Segmentation:
The global A2 milk market has been segmented on the basis of category for presenting an in-depth analysis. The segments include jersey, Holstein, Guernsey, and brown swiss. Among these, the Holstein segment is leading the growth pace of the market and accounts for the highest milk production in the world. The segment is expected to touch a valuation of USD 3,948.6 Mn by 2023, reflecting a relatively higher ACGR over the evaluation period. The jersey segment is expected to gain traction of the market in the years to come. The segment is projected to grow substantially in regions that focus on the production of butter. Some of the prime country-level markets for the jersey segment are Denmark and New Zealand.
The segments of the A2 milk market, on the basis of packaging type, include bottles, cartons, and others.
The two distribution channels of the global A2 milk market assessed in this report are store-based and non store-based.
Industry Trends:
They ongoing key trends that are expected to boost the revenue growth of the players of the global A2 milk market are product launches, expansion of distribution channels, penetration of regional markets, packaging innovations, etc. To illustrate, In October 2022, Nestlé S.A., a Swiss multinational food and drink processing conglomerate, announced its plan of launching A2 beta-casein protein infant formula in New Zealand and Australia to compete with first mover A2 milk.
In September 2022, A2 milk company, headquartered at New Zealand, has become the first fresh milk brand in the U.K. to be selling its product in cartons.
In August 2022, A2 milk company has signed a distribution deal with Walmart across the following states in the United States - Pennsylvania, New York, Florida, Maryland, Texas, and Washington DC.
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