Water that comes from protected underground sources that is safe to drink straight from the source without the need for chemical treatments or disinfection is referred to as natural mineral water. This type of mineral water is only available from groundwater sources that have been specifically identified, such as natural exits and boreholes. Natural mineral water is thought to have a particularly unique flavour that varies with location due to the water's individual mineral makeup, which is influenced by the geology and geographic location of the water source.
According to SPER market research, ‘MENA Natural Mineral Water Market Size- By Size, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the MENA Natural Mineral Water Market is predicted to reach XX billion by 2033 with a CAGR of XX%.
The MENA natural mineral water industry is growing due in large part to an increase in travel and tourism in the area. The region's exceptionally hot and dry weather has increased sales of natural mineral water because it is easily accessible in a variety of grocery stores, hypermarkets, and supermarkets, among other places. Furthermore, one of the major factors driving the expansion of the MENA natural mineral water market is the growing awareness of the health risks associated with drinking contaminated water. The MENA region's natural mineral water market is being supported by rising demand as more people become aware of the benefits of natural mineral water.
Although the market is expanding, there are still obstacles and difficulties. Challenges include the necessity for strict quality control, worries about plastic waste from packaging, and competition from other beverages. Furthermore, market dynamics may be impacted by the complexity of regulations and the effects of climate change on water sources. Issues include scarcity of water, intense rivalry, infrastructure and logistical challenges, public opinion and education, packaging and sustainability concerns, price sensitivity, export limitations, the consequences of climate change, and changing consumer preferences. Strategic planning, inventiveness, and an understanding of changing market dynamics are needed to get over these challenges. To sustain industry growth and profitability, companies in the MENA region that manufacture natural mineral water must effectively surmount these obstacles.
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A focus on sanitation and health during the COVID-19 pandemic drove demand for natural mineral water in the MENA region. The travel bans and lockdowns had a serious negative influence on the hotel, restaurant, and cafe industries as well as the hospitality and tourism sectors. The need for natural mineral water significantly decreased as a result of this. Operations within the industry were also impacted by supply chain interruptions. Retail sales increased as consumer tastes moved to at-home consumption. The epidemic had an effect on export sales as well, which made people rely more on internet sales channels.
Because of the region's growing urbanization, Asia Pacific held the biggest market share geographically. The fast-paced lives and growing working population in the area are also contributing to the market's rise. In addition, the Asia Pacific region's growing health and wellbeing consciousness is driving up demand for bottled water. In addition, people's rising incomes are enabling them to spend more on luxury bottled water brands, such as those that have distinctive mineral content or natural spring water. Significant players in the market also include Ain Atlas, Al Karama, Danone S.A., Health Water Bottling Company, and other well-known companies.
For More Information, refer to below link:-
MENA Bottled Water Market Outlook
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