The growing trend of travelling among baby boomers and millennials is facilitating the expansion of the baby stroller market. Baby strollers make travelling easy and convenient for parents. Moreover, the rising concerns apropos to baby safety have led to parents buying various baby care products such as baby strollers. Parents are becoming extremely selective while choosing baby products and are mindful of product quality and serviceability. World over, the rising birth rates have further propelled the demand for baby strollers. In addition, technological advancements in baby care products in the form of customization as per parents’ requirements and multi-functional features, are providing impetus to market growth. Such a scenario is poised to unlock tremendous growth opportunities for the global baby stroller market over the forecast period.
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Lightweight Strollers to Gain Prominence in Baby Stroller Market
Of late, the demand for lightweight strollers has witnessed a tremendous rise. These strollers can be folded easily as they are made from lightweight materials. Furthermore, lightweight stroller is easy to maneuver, inexpensive, and perfect for all kinds of journeys. It is also comfortable for babies as they can sit in an upright position and perform activities such as walking and hopping. This confluence of functional features coupled with cost-effectiveness is propelling the demand for lightweight baby strollers. This, in turn, is projected to create robust headways for growth in the global baby stroller market in the coming years.
Rise in Number of Specialty Stores to Unlock New Growth Avenues for Baby Stroller Market
In terms of distribution, specialty stores are expected to lead the baby stroller market. Of late, the number of baby care stores featuring all items related to infant and baby care products has increased. These stores raise awareness about convenient products such as prams, cribs, and strollers, and offer information about the suitability of each product as per the age of the baby. Parents also prefer these stores due to the convenience of buying all baby care products from the same store. It saves them time searching for products in different stores. As a result of this, these retail stores are growing in number, thus creating new revenue opportunities for the baby stroller market.
Asia Pacific to Emerge as Key Region in Global Baby Stroller Market owing to Rising Population, and Urbanization
Asia Pacific is expected to maintain its lead in the global baby stroller market. This is mainly attributed to the surge in population coupled with rising urbanization in developing nations such as China and India. The increase in the number of working mothers is also propelling the demand for baby strollers. Additionally, macro factors such as huge customer pool and easy availability of cheap labor have attracted several market players in the region. All this is projected to unfurl substantial business opportunities in the regional market.
Leading Market Players
Some of the major players in the baby stroller market include Newell Brands Inc., Brevi Milano S.p.a., Baby Trend, Bugaboo International B.V., Artsana USA Inc., Goodbaby International Holdings Ltd., Baby Jogger LLC, and Summer Infant Inc.
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