Evolving Pharma Product Launch with Pre-Launch Analytics

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A multinational consumer goods manufacturing company achieved a notable 4% expansion in brand share across marketplace listings for the connected toothbrush products after implementing Quantzig’s solutions.

Originally Published on: QuantzigRetail Excellence Unveiled: A Deep Dive into Retail Merchandise Planning Methods

 

Key Insights

  • A multinational consumer goods manufacturing company achieved a significant 4% expansion in brand share for connected toothbrush products on digital marketplaces with Quantzig’s solutions.

  • Despite success in physical stores, the client faced challenges in optimizing merchandise planning across online platforms.

  • Quantzig’s tailored approach enhanced digital assortment, resulting in increased sales and engagement through consumer behavior insights.

Introduction

The merchandise planning process serves as a pivotal element in maximizing turnover and effectively meeting consumer needs.

Quantzig Success Story

  • Client Details: A multinational consumer goods manufacturing company headquartered in the USA.

  • Challenges: Optimizing merchandise planning and achieving equitable online market share.

  • Solutions: Quantzig delivered tailored analytics solutions, optimizing product attributes, and tailoring consumer preferences.

  • Impact: Enhanced brand share by 4% across digital marketplaces.

Understanding Merchandise Planning in Retail

Effective merchandise planning drives profitability and customer satisfaction by strategically managing assortment, pricing, and inventory.

Strategies for Merchandise Planning 3.0

  • Balance Store Inventory: Maintain a light and fast-moving inventory.

  • Balance Merchandising Volatility: Recognize and respond to external factors influencing demand.

  • Balance Fulfillment Channels: Prioritize a customer-centric approach to fulfillment.

  • Align with the Supply Chain: Foster collaboration with suppliers on pricing strategies.

  • Apply Integrated Technology: Enhance forecast accuracy and planning through technology integration.

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