Wipes Market Size, Potential Growth, Share, Demand and Analysis Of Key Players

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Data Bridge Market Research analyses that the global wipes market which was USD 27.54 billion in 2022, is expected to reach USD 48.47 billion by 2030, and is expected to undergo a CAGR of 7.32% during the forecast period of 2023 to 2030

The large-scale Wipes Market report provides market analysis by taking into account market structure along with forecasts for the various segments and sub-segments of the Wipes Market industry. An exhaustive analysis of factors influencing investment is also provided in this report, forecasting impending opportunities for businesses and developing strategies to improve return on investment (ROI). The data and information concerning the Wipes Market industry are derived from consistent sources such as websites, annual reports of companies, journals, and others and were checked and validated by market experts.

To prosper in this competitive marketplace, businesses greatly benefit if they adopt innovative solutions such as the Wipes Market research report. Numerous estimations and calculations have been executed in this market report by assuming a definite base year and the historic year. The report also provides knowledge of all the drivers and restraints derived through SWOT analysis. The large-scale Wipes Market report considers various factors that have a significant impact on the growth of businesses, including historic data, present market trends, environment, technological innovation, upcoming technologies, and technical progress in the Wipes Market industry.

Explore Further Details about This Research Wipes Market Report


With increased health and hygiene awareness, the implementation of various healthcare management programmes, the increased number of wet wipes manufacturing companies, the availability of a variety of wet wipes options, and increased investments in technological advancements, sales are expected to improve at a rapid pace.

Data Bridge Market Research analyses that the global wipes market which was USD 27.54 billion in 2022, is expected to reach USD 48.47 billion by 2030, and is expected to undergo a CAGR of 7.32% during the forecast period of 2023 to 2030.  “Personal Care Wipes” dominates the product segment of the global wipes market due to increasing hygiene and convenience demands in personal grooming routines. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Market Definition

Wipes are a type of material that is used to clean off dirt or liquid by dabbing or scrubbing. They are available in both woven and non-woven fabrics. They are employed in order to keep the environment clean. They are widely used in both domestic and industrial applications.

Some of the major players operating in the global wipes market are:

  • Procter & Gamble (U.S.)
  • S. C. Johnson & Son, Inc. (U.S.)
  • DuPont (U.S.)
  • KCWW (U.S.)
  • Reckitt Benckiser Group plc (U.K.)
  • Rockline Industries (U.S.)
  • The Clorox Company (U.S.)
  • Aspac (Singapore)
  • Contec, Inc. (U.S.)
  • Nice-Pak Products, Inc.(U.S.)
  • Robinson Healthcare (U.S.)
  • Embuer Health Pvt Ltd (U.S.)
  • Amway India Enterprises Ltd (U.S.)
  • 3M (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • The Clorox Company (U.S.)
  • Weiman Products, L.L.C. (U.S.)
  • Unilever (U.S.)


  • Growing Application of Wipes in Various End User Industries

Wipes are increasingly being used in food service and healthcare industries, as well as in industrial settings. They are used in the food industry to reduce contamination risk during food handling and storage. They are also used to clean up tough chemicals that spill out during industrial processes.


  • Eco-friendly Wet Wipes for Online Sales Growth.

Concerns about the ecosystem and the environment are growing as more consumers focus on good hygiene practises. Companies are thus involved in developing innovative product lines that can help reduce environmental burdens, such as recyclable wet wipes or those made of wood pulp and cotton as a replacement for synthetic fibre made wet wipes. Online wet wipes' online sales present additional opportunities for manufacturers by allowing them to expand their market reach. The convenience of buying from home without visiting stores, avoiding unnecessary crowding in pandemics, and getting a variety of product ranges on various offers and discounted prices on e-commerce sites provides an opportunity to market players in the near future.

Global Wipes Market Scope

The global Wipes market is segmented on the basis of product, product type, material, cleaning tool, application and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.


  • Personal Care Wipes
  • Baby wipes
  • Facial wipes
  • Hand & body wipes
  • Personal hygiene wipes
  • Household Wipes
  • Other Product Types

Product Type

  • Disposable Wipes
  • Non-Disposable Wipes


  • Woven
  • Non-woven

Cleaning Tool

  • Sourcing Pads
  • Scrubbers and Sponges
  • Brooms and Mops
  • Cleaning Brushes


  • Household Sector
  • Industrial Sector
  • Automotive Sector
  • Manufacturing Sector
  • Transportation
  • Health Care
  • Food Industry
  • Others

Sales Channel

  • Modern Trade Channel
  • Departmental Stores
  • Online Stores
  • Others

Wipes Market Points with potential

  1. To gain information about the top players in this industry, their product portfolios, and their key strategies.
  2. Key parameters which are driving this market and restraining its growth
  3. To gain insightful analyses of the market and have a comprehensive understanding of the Wipes Market and its commercial landscape
  4. What all challenges manufacturers will face as well as new opportunities and threats faced by them.
  5. Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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