Toothbrush Market - Latest Study with Future Growth, COVID-19 Analysis

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Data Bridge Market Research analyses that the global toothbrush market was valued at USD 7.78 billion in 2022 and is expected to reach the value of USD 10.20 billion by 2030, at a CAGR of 3.45% during the forecast period of 2023 to 2030

A trustworthy Toothbrush Market research report provides a thorough analysis of the market, including several facets such as product description, market segmentation according to different criteria, and the current vendor landscape. When examining the company profiles, factors including the product portfolio, recent advancements, geographic reach, and corporate synopsis are taken into account. It provides important metrics, manufacturing status, and serves as a major source of guidance for companies and organizations. Significant data, current market trends, market conditions, technological innovation, next-generation technologies, and the advancement of technology in the associated industry are also included in the Toothbrush Market study.

A trustworthy Toothbrush Marketing report carries out extensive research on various market niches and geographical areas. The market report uses a SWOT analysis to identify, characterize, and evaluate the competitive landscape of the worldwide major manufacturers. This research helps to highlight the key elements of the market, such as current market developments and consumer purchasing patterns. It is anticipated that the Toothbrush Market will expand significantly between 2023 and 2030. A systematic collection of market-leading company profiles is also carried out in the Toothbrush Market business research.

Explore Further Details about This Research Toothbrush Market Report 

Consumers' willingness to spend money on oral hygiene products is increasing, allowing manufacturers to introduce premium products that address issues such as complete oral care devices, whitening, sensitivity, and gum health. The rising importance of oral hygiene has led to an increase in the market for toothbrushes and is expected to grow the market which will raise revenues during the forecast period 2023-2030.

Data Bridge Market Research analyses that the global toothbrush market was valued at USD 7.78 billion in 2022 and is expected to reach the value of USD 10.20 billion by 2030, at a CAGR of 3.45% during the forecast period of 2023 to 2030. “Manual toothbrush” segment is expected to dominate global toothbrush market due to rising prevalence of oral and dental diseases, changing lifestyles and adopting unhealthy dietary patterns. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Market Definition

A toothbrush is a small brush with a handle used to remove dental plaque from the surface of teeth clean the teeth, gums, and tongue. Some of the most common toothbrush types are interdental brush, electric brush, chewable toothbrush, end-tuft brush, and ecological toothbrush. The toothbrush's primary purpose is to provide the customer with oral hygiene and keep their teeth healthy.


  • Growing Cases of Oral Diseases

One of the key factors driving market growth is the rising prevalence of oral and dental diseases. Furthermore, changing lifestyles and adopting unhealthy dietary patterns, such as consuming sugary foods, alcohol, and tobacco, have increased the occurrence of cavities and other dental problems, driving up demand for oral care products like electric toothbrushes.

  • Rapid Advancements in Products

Product manufacturers creating silicon-based soft bristles that do not irritate the mouth and reduce pain when brushing sensitive areas of the oral cavity. Furthermore, technological advancements such as developing smart electric toothbrushes with innovative pressure sensor technology, head replacement reminder capability, Bluetooth connectivity, and real-time data transfer to smartphones for continuous monitoring are contributing to market growth.


  • Rising Consumer Disposable Incomes

Rising consumer disposable incomes, aggressive promotional activities by manufacturers, and easy product availability through online retail channels are expected to drive the market even further. The increasing number of e-commerce retailers and next-generation device developments for increased consumer convenience, connectivity, and energy-saving features are likely to present a potential growth landscape.

Recent Development

  • Colgate-Palmolive Company launched Colgate Plaqless Pro, a smart electric toothbrush that uses newer optic sensor technology to detect buildup in the mouth and easily remove it with a brush, in January 2020

Global Toothbrush Market Scope

The global toothbrush market is segmented on the basis of product, bristles and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.


  • Manual Toothbrush
  • Electric Toothbrush


  • Soft
  • Medium
  • Firm


  • Adult
  • Children

Some of the major players operating in the global toothbrush market are:

  • Church & Dwight Co. Inc. (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • Unilever (U.S.)
  • Conair LLC (U.S.)
  • Den-Mat Holdings LLC (U.S.)
  • Dr. Fresh (U.S.)
  • FOREO (Sweden)
  • Koninklijke Philips N.V. (Netherlands)
  • Lion Corporation (Japan)
  • Panasonic Holding Corporation (Japan)
  • Shenzhen Risun Technology Co. Ltd. (Japan)
  • Ocado Retail Limited (U.K.)
  • Procter & Gamble (U.S.)

Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2022)
  • Past Pricing and price curve by region (2018 to 2022)
  • Market Size, Share, Size & Forecast by different segment | 2023−2029
  • Toothbrush Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

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